Friday, October 4, 2013

Read Pink: Support Breast Cancer Awareness


Today I'm excited to use this blog to promote an absolutely fantastic cause and bring your attention to a brilliant campaign put forth by the Penguin Group to help fight breast cancer. The Read Pink® initiative is now in its fourth year and going strong, so I'm going to let the team at Penguin explain to you what Read Pink® is all about!

READ PINK® IN SUPPORT OF BREAST CANCER AWARENESS

What’s black and white and pink all over? The initiative by the Penguin Group (USA) called Read Pink® in honor of Breast Cancer Awareness Month (October)!

This literary embrace of a life-saving cause last year resulted in more than 400,000 best-selling romances shipped with Read Pink seals and information about the charity it supports – The Breast Cancer Research Foundation® (BCRF). Penguin is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

The $25,000 donation that Penguin Group USA contributes, regardless of sales, provides vital funds to support the mission of BCRF.

In honor of Breast Cancer Awareness Month and Penguin Group (USA)’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…

KAREN WHITE (2013 Read Pink® Spokesperson)
The Beach Tree
"To all of those who have fought the fight, or are in the middle of the battle, here’s a two-thumbs up for you. You are not alone. We are all in this together.”
 
ERIKA ROBUCK
Hemingway’s Girl
“As one whose life has felt the shadow of breast cancer through two friends’ illnesses this year, it is an honor to be included in Penguin’s READ PINK campaign. It is my greatest hope that this contribution may be a part of raising awareness and finding a cure.”
 
JODI THOMAS
Just Down the Road
“Breast Cancer is something all women fear. I’ve walked with two dear friends through the battlefield and both survived. We all must fight until the day comes when no one knows anyone who has had breast cancer.”
 
CARLY PHILLIPS
Perfect Fit
“So many of us have been touched by cancer, either personally, or through a family member or a friend's diagnosis. I'm honored to be part of the Read Pink! program. Purchasing a Pink book donates money to the The Breast Cancer Research Foundation. Buy and Read Pink! and together we can do our part to eliminate this dreaded disease.”
 
CATHERINE ANDERSON
Lucky Penny
“Breast cancer is a killer that robbed me of one friend and threatened the life of another. One out of four women may get this dreaded disease. I am honored that this is my fourth title to be featured in the READ PINK campaign, and I am proud to be writing for a publishing house willing to engage, year after year, in the battle to save the lives of women.”
 
LUANN MCLANE
Pitch Perfect
“Shortly after my mother’s diagnosis with breast cancer, I found out I was pregnant with my fourth child, a risky pregnancy that wasn’t supposed to happen. I believe that during the treatments my mother drew strength from the determination to see her granddaughter born. That was twenty-two years ago and my mother still refers to Cara as ‘her gift’. Cara’s birthday is a lovely reminder that my mother is cancer free. I am thrilled to have Pitch Perfect as part of the Read Pink program. Any small part I can play in the fight against cancer is a huge honor for me.”
 
LIANE MORIARTY
What Alice Forgot
“The last three generations of my family have been affected by breast cancer. We, like so many other families, understand all too well the importance of research. So I feel very moved and privileged to be a part of such a wonderful initiative as Read Pink.”
 
ALYSON RICHMAN
The Lost Wife
"My own life changed dramatically when I was diagnosed with thyroid cancer just before the publication of "The Lost Wife" in 2011, so it is incredibly meaningful that the book is now helping to find a cure for other women who have been afflicted with breast cancer. Read Pink is helping to unite readers and authors for an extremely important cause. Please buy a book for a mother, a daughter, or a friend to show your support for this disease that takes too many lives. My children lost their grandmother to breast cancer, so I know I'll be buying the other books included in the program, to honor this woman we all loved.”
 
SARAH JIO
The Last Camellia
"Breast cancer is a villain more sinister than any shadowy figure in my stories. I know someone with an advanced case of the disease, a woman who is bravely fighting, but who has been given a short time to live. She will leave behind three children, a husband and a truly beautiful life. All I can says is that if there is hope to end this horrific disease, to bring this villain to justice, I want to be part of it. And I'm so very honored that The Last Camellia was chosen to be a part of Penguin's Read Pink campaign. Together, we can help write a new story for breast cancer and hopefully give more women the happy endings they deserve."

Full List of 2013 Participating Authors:

Karen White, The Beach Tree
Nora Roberts, Chasing Fire
Erika Robuck, Hemingway’s Girl
Jodi Thomas, Just Down the Road
Carly Phillips, Perfect Fit
JoAnn Ross, Sea Glass Winter
Karen Rose, Did You Miss Me?
Catherine Anderson, Lucky Penny
Kate Jacobs, The Friday Night Knitting Club
LuAnn McLane, Pitch Perfect
Liane Moriarty, What Alice Forgot
Alyson Richman, The Lost Wife
Sarah Jio, The Last Camellia
Penelope Lively, How It All Began

Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in October.  Make sure to use the hashtag #ReadPink!

For more information follow @BerkleyRomance and @PenguinGroupUSA, and visit www.us.penguingroup.com/readpink.

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READ PINK® BLOG TOUR SCHEDULE

Please support the blogs taking part in this special, Read Pink® Spotlight Tour!

October 1 – Guest post and entire Read Pink 2013 collection giveaway by spokesperson Karen White on Chick Lit Is Not Dead

"Spotlight" Blog Tour

September 23 - Bridger Bitches Book Blog; Wicked Little Pixie
September 24 - A Tasty Read Reviews; My Daily Romance
September 25 - The Allure of Books; Ticket to Anywhere
September 26 - Bookish Babe; Swoon Worthy Books
September 27 - A Southern Girl’s Bookshelf; Christine’s Blog (“She Book Blogs”)

September 30 - Sunshine & Mountains Book Reviews; Winding Stairs Book Blog
October 1 - Eye on Romance; Books, Books, and More Books
October 2 - Books-N-Kisses; Reviews By Tammy and Kim
October 3 - Urban Fantasy Investigations; The Book Cellar
October 4 - Supernatural Snark; Got Fiction? Books

October 7 - Theresa’s Reading Corner; Romantic Book Affairs
October 8 - Book Addicts Not So Anonymous; Live Read and Breathe
October 9 - Bitten By Love Reviews; Kindles & Wine
October 10 - The Book Bellas; Stuck in Books
October 11 - Thoughts in Progress; That’s What I’m Talking About

October 14 - Boekie’s Book Reviews; The Romance Studio
October 15 - Paranormal Book Club; Ruby’s Reads
October 16 - Stuck in YA Books; Caffeinated Book Reviewer
October 17 - Always YA at Heart; Fiction Vixen; The Reading Café
October 18 - Fiction Fare; My Book Addiction and More

October 21 - Adria’s Romance Reviews; Cocktails & Books
October 22 - Reality Bites! Let’s get Lost!; Literal Addiction
October 23 - G Reads Books!; Reading Between the Wines
October 24 - The Book Binge; SheReads.org
October 25 - The Irish Banana Reviews; Harlequin Junkie

October 28 - Readers Live A Thousand Lives; The Delighted Reader
October 29 - Reviewing Wonderland;
October 30 - Smexy Books; Hesperia Loves Books

27 comments:

  1. Cancer in any form should be fought. Thanks for the info of this campaign! It was interesting to learn a short bit of these authors stories.

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    1. I agree Rachel, I'll definitely be buying some of these books!

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  2. This is such a wonderful idea, very worthy of admiration. I've only read What Alice Forgot, but I'm interested in a few of the other titles as well, and of course, I'm always in the mood for Nora Roberts. Who isn't?
    Thanks for sharing, Jenny. :)

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    1. Exactly! You can never go wrong with Nora:)

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  3. what a great idea. Thanks for sharing Jenn. I haven't read yet most of the titles you mentioned above but I'll be checking them. I hope this campaign reach millions of people.

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    1. Me too, it's such a fabulous idea:)

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  4. Love it. I've had way too many people I love come down with the big C and it's devastating no matter what the outcome. Go fabulous authors! Go Penguin! Go Jenny! (If nothing else, I do make a good cheerleader.)

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    1. You rock as a cheerleader! I want you to just follow me around in my day to day life and cheer for me whenever I do anything. "Go Jenny! Drink that water!"

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  5. I have a few friends that have fought and lost their fights to cancer, so this definitely speaks to me. Thanks for sharing such a great cause, Jenny! :)

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    1. One of my mom's good friends was just recently diagnosed and is in the beginning stages of treatment. She'd had a mammogram not even a month before and it didn't show anything at all. So scary, but she's a fighter for sure:)

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  6. This is such an awesome initiative! I think we all know someone who has suffered from breast cancer and I love that Penguin is taking strides to help combat it! :)

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    1. Me too. I want to buy all the books to support them:)

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  7. This is just beyond awesome that they are doing this!!

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    1. Isn't it? I couldn't not do a post about when it came to my attention!

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  8. That's really great that they do this. I wish more publishers would consider doing something similar, even if it's for a different cause, but just a few cents per sale of a book would help. Plus I'm more likely to buy a book if I know it's benefiting a cause like this.

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  9. This is a cool campaign. I also like HarperCollins/Avon's for ovarian cancer.

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  10. YES! Totally being supportive this month and all year! I had friends who had been disanogised. It scary and hard to go through.

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  11. Such a great idea and thanks for bringing it to my attention. Now to look at those books! :D

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  12. This is such a wonderful cause. I love it when books are used for reasons other than entertainment.
    P.S I'm so sorry about the lack of comments lately. I've had one exam after the other and I haven't had much time to do some blog hopping! :(

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  13. This is such a wonderful and genius campaign. And it only takes one click to help. Thanks for sharing :)

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  14. This sounds amazing and I love the cause! I haven't heard of any of these but I'll check them out :)
    Thank you for sharing Jenny :)

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  15. What a wonderful cause! Thank you so much for sharing this, I had no idea this was going on at all!

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  16. This is the fourth year? I'm ashamed to admit that I haven't come across the ReadPink initiative before! Thanks so much for putting it on my radar now. This is a brilliant cause. :)

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  17. I lost my mom to breast cancer so this means so much that Penguin is doing this! Thanks for your participation as well, Jenny! If I knew about this ahead of time I would've signed us up. :)

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  18. Thanks for posting this Jenny! And thanks to Penguin and these authors for sharing how cancer has touched them.

    So sorry Rachel (above) for the loss of your mom. Here's to one day when no one will die from any type of cancer.

    Heather

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