Today I'm thrilled to once again bring attention to an outstanding campaign put together by Penguin Random House to support breast cancer research and awareness. They've explained the campaign, its history and its goals more eloquently than I ever could, so I'm just going to let them do the talking. Be sure and check the bottom of the post for a look at a number of the books that directly support the Read Pink® initiative.
READ PINK® IN HONOR OF BREAST CANCER AWARENESS MONTH AND SUPPORT THE NEXT CHAPTER OF INNOVATIVE RESEARCH
Penguin Random House Marks Five-Year Partnership Milestone and $125,000
in Donations to The Breast Cancer Research Foundation®
What’s black and white and pink all over? The initiative by Penguin Random House called Read Pink® in honor of Breast Cancer Awareness Month (October)!
Today the scientific community has left behind the “one-size-fits-all” breast cancer treatment to emerge with targeted, more effective therapies. As a result, after remaining stagnant for more than 50 years, the death rate from breast cancer has decreased by 30 percent. The Read Pink® initiative by Penguin Random House is proud to be part of this exciting new chapter in the fight against breast cancer, supporting the bold research of The Breast Cancer Foundation® (BCRF), while leveraging its passionate readers to help increase awareness and education about the disease. This literary embrace of a life-saving cause has resulted in nearly 1.5 million best-selling novels shipped with Read Pink seals and information about BCRF across all five years of the promotion.
Penguin Random House is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.
The $25,000 donation that Penguin Random House contributes, regardless of sales, provides vital funds to support the mission of BCRF.
In honor of Breast Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…
Beatriz Williams (2014 Read Pink® Spokesperson), A Hundred Summers
“Every life lost to breast cancer leaves behind a hole that can never be filled again: a wife, a mother, a sister, a friend, an aunt, a grandmother. I’m so grateful for organizations like The Breast Cancer Research Foundation for their efforts to find a cure for this devastating disease, and honored to support breast cancer awareness, detection, and research through Penguin’s READ PINK program in 2014. With your help, we can move closer to the day when breast cancer leaves behind only survivors.”
Karen White, The Time Between
“Since 1989, death rates from breast cancer have been decreasing due to earlier detection and improved treatment because of the efforts of organizations like The Breast Cancer Research Foundation. Books have always been an important part of my life, and I am honored that my book will be part of Penguin’s Read Pink program that supports breast cancer awareness and research through reading. It is my greatest hope that through efforts like this we might find a cure within my lifetime.”
Nora Roberts, Sea Swept and The Witness
“To all the moms and daughters, wives and sisters, lovers and friends, Read Pink is here for you and yours. Help support breast cancer awareness and the strong, brave women who fight or will fight this disease and Read Pink in October.”
Catherine Anderson, Perfect Timing
“I am so delighted to be included in the Read Pink campaign again this year with Perfect Timing being featured, along with so many other great books, to raise funds for breast cancer research. I can remember when a diagnosis of breast cancer was often equivalent to a death sentence. Nowadays, the survival rates have increased greatly, and I personally know women who have prevailed over this terrible disease. Sadly, I’ve also known a few women who lost the battle. So I call upon all of you to join ranks with me and countless other women in a war to defeat breast cancer. ‘Read Pink! Buy books bearing the Read Pink logo as gifts for the women you love.’ By standing together as sisters, we have it within our power to make a huge difference!”
Jayne Ann Krentz, Dream Eyes
“This is the time of year when we celebrate the progress that has been made in the battle against breast cancer and acknowledge the work that lies ahead. No, we aren't there yet. There's a long way to go. The greatest weapon we have to fight this disease is research and research costs money. That is why this breast cancer awareness campaign is so important and why I am proud to participate.”
Marie Force, I Want to Hold Your Hand
“I’m so thrilled to be part of the Read Pink effort to help raise awareness and funding for breast cancer research. I hear frequently from romance readers who tell me my books and those of other romance authors have helped them get through breast cancer treatment. I want to hear from fewer of them in the future. I want to hear they took our books on fabulous vacations rather than treatments. Please Read Pink in October to support all the courageous women fighting this disease and to fund critical research. Thank you for Reading Pink!”
Full List of 2014 Participating Authors:
Jojo Moyes, The Last Letter from your Lover
Karen White, The Time Between
Nora Roberts, Sea Swept and The Witness
Jennifer Chiaverini, Mrs. Lincoln’s Dressmaker
Beatriz Williams, A Hundred Summers
Wendy Wax, While We Were Watching Downton Abbey
Catherine Anderson, Perfect Timing
Marie Force, I Want to Hold Your Hand
Janet Chapman, The Heart of a Hero
Lisa Gardner, MacNamara’s Woman
Jayne Ann Krentz, Dream Eyes
READ PINK® MASS MARKET PAPERBACK TITLES
READ PINK® TRADE PAPERBACK TITLES
For more information about the Read Pink initiative and to view a complete list of the participating retail outlets, please visit penguin.com/readpink.
• • • • • • • • •
READ PINK® SCHEDULE
Please support the blogs taking part in this special, Read Pink® Spotlight Tour!
October 1 – Exclusive guest post with spokesperson Beatriz Williams on LizandLisa.com
Sept 2 - Cheryl's Book Nook; The Readers Den; Gone with the Words; Pretty Sassy Cool
Sept 23 - Reading Reality; You Gotta Read; Adria's Romance Reviews
Sept 24 - Kimberly Faye Reads; Nicely Phrased; I Smell Sheep
Sept 25 - Romance Junkies; To Read or Not To Read; A Southern Girl’s Bookshelf
Sept 26 - Cindy's Love of Books; Chick Lit Plus; The Book Reading Gals
Sept 29 - LitChat; Melissa's Eclectic Bookshelf; Chris Book Blog Emporium
Sept 30 - Reality Bites! Let's Get Lost!; Grave Tells; Britt's Book and Life Blog; Sincerely Stacie
Oct 1 - Cocktails and Books; The Reading Nook Reviews; 2Bookaholics; Wit & Sin; Raw Books
Oct 2 - SOS Aloha; Bookish Things & More; Shayna Renee's Spicy Reads
Oct 3 - Dew on the Kudzu; Peace Love Books; Grown Up Book Reviews
Oct 6 - My Book Addiction and More; Book-alicious Mama; Chick Lit Central
Oct 7 - A Dream Within A Dream; Thoughts in Progress; Mundie Moms
Oct 8 - Flirty and Dirty Book Blog; Readers Live A Thousand Lives; That's What I'm Talking About
Oct 9 - Book Lovin' Mamas; Lori's Reading Corner; The Book Reading Gals
Oct 10 - Supernatural Snark; Once Upon a Twilight; Expressions of a Hopeful Romantic
Oct 13 - Fallen Angel Reviews; Parajunkee's View; As I Turn the Pages
Oct 14 - Reading in Black & White; Keepin It Real Book Blog
Oct 15 - ABCD Diaries; Fictional Candy; Paranormal Book Club
Oct 16 - Sexy Bibliophiles; Book Sniffers Anonymous; Sexy Book Reviews By Shelly & April
Oct 17 - Wicked Lil Pixie; The Book Swarm; Addicted 2 Novels; Stephanie’s Book Reports
Oct 20 - News & Sentinel, “Book Nook”; The Reading Café
Oct 21 - The Book Bellas; The Book Cellar
Oct 22 - The Novel Life; My Book Muse; Confessions of a Y.A. & N.A. Book Addict
Oct 23 - Rock Stars of Romance; Silver's Reviews; Journey of a Bookseller
Oct 24 - Sunshine & Mountains
Oct 27 - Bewitched Bookworms; Ramblings From This Chick
Oct 28 - Reading in Pajamas; Turn the Page
Oct 29 - Michelle & Leslie's Book Picks; Stuck In YA Books; Reviews by Tammy & Kim
Oct 30 - Fang-tastic Books; No BS Book Reviews; Marie’s Cozy Corner; Smut Book Junkie Book Reviews
Oct 31 - In Shadows; Love Romances & More
Great promotion! I haven't heard about this before. The Wendy Wax book sounds interesting.
ReplyDeleteThey've done it the past couple years! Such a great idea:)
DeleteWhat a wonderful wonderful initiative! Thank you so much for sharing and spreading awareness, Jenny!
ReplyDeleteYou're welcome Pili! I love what Penguin Random House is doing:)
DeleteGreat cause, great support. Thank you for yours!
ReplyDeleteDefinitely:)
DeleteThis is a cause that is very near and dear to my heart, so thanks for doing your part Jenny in helping to spread the word. Had I known about Penguin Random House's Read Pink campaign I would have signed-up. I'll just follow the tour instead. :)
ReplyDeleteYou're welcome Carmel! This is just such a great cause and I'm happy to get the word out there as much as I can.
DeleteI remember you doing this last year and this is such a great initiative and fantastic way to let more people know about breast cancer.
ReplyDeleteThanks for sharing, Jenny! :)
Yes! Buy a book, support breast cancer research. It's a win-win:)
DeleteI absolutely love the whole idea behind this Jenny! What a wonderful event!
ReplyDeleteI couldn't agree more Ali!
DeleteThis is very cool! Love the whole concept of it. Save The Tatas!!
ReplyDelete